Name: How to Identify your Personal Brand (part one)
Start: 2020-06-03T09:00:00Z
End: 2020-06-03T09:00:38.000Z
Location: BrightTALK
Rating: 4.8

Covid-19 has undeniably affected, directly or indirectly, companies and business activities across most sectors. The concept of leadership itself is being revolutionised, as remote work and digitalisation broke unimagined frontiers.

What can we expect from a post-covid world and what is the role of leaders in this change?

What are the prospects for the foreseeable future, which challenges and opportunities will it bring in terms of business, human resource management, costs and investments?

Join IFLR Women in Business Law Group, in partnership with Morais Leitão for a conversation with selected market leaders.

Leaving Covid-19 behind leadership and innovation in a new business environment

The current pandemic situation is unsettling, yet we hope temporary. This webinar will look at nine key skills you can work on during this time and ongoing, that will help to future proof your career - both in terms of the current situation and other changes that are happening regardless. These key skills are our non-technical 'soft' skills which are frequently neglected, yet essential to progress in your career and improve your firm's performance.

Skills to work on to future proof your career

Following IFLR’s publication of A Deep Dive into Capital Raising Alternatives, this webinar will discuss the new dynamics in the US capital markets. Despite the pandemic, the US IPO market in 2020 has been quite active, exceeding 2019 in the number of IPOs completed in the US, and bringing to market many well-known tech names.

Aftermarket IPO performance has been strong, reinforcing the strength and receptiveness of the market to new IPOs. That said, there is more activity – and more enthusiasm – for alternatives to the traditional IPO model. For example, direct listings are gaining in popularity.

This year has been called by many the year of the SPAC [special purpose acquisition company], given the significant increase in SPAC IPOs and high-profile mergers of unicorns with SPACs. M&A-based solutions remain an attractive alternative to an IPO.

During this webinar, we will discuss:

•The US IPO market in 2020 and what to expect in the coming months;
•US IPO dynamics, aftermarket performance, and IPO trends;
•Foreign private issuers, and potential actions affecting PRC-based companies;
•How direct listings work, and which types of issuers should consider a direct listing;
•SPAC IPOs and what’s driving the trend;
•How merging with a SPAC to become a public company works; and
•SEC developments that may facilitate capital formation.

Becoming a US public company: the new three-track process

IFLR & Mayer Brown's recently published book, A Deep Dive into Capital Raising Alternatives:
https://www.iflr.com/article/b1nx66b8l1qv8g/book-publication-a-deep-dive-into-capital-raising-alternatives

For a number of years now, significantly more capital has been raised by companies in the US private markets than in US SEC-registered offerings. In IFLR’s recently published book, A Deep Dive into Capital Raising Alternatives, we discuss the changes brought about to the exempt offering framework by the JOBS Act.

The JOBS Act resulted in more companies remaining private for longer and relying on successive private placements to raise proceeds to fund their continued growth. In fact, some late-stage or pre-IPO private placements have raised proceeds in the billions. Private capital, especially for late-stage companies, has remained available despite the pandemic. In recent years, the SEC has sought to reform the legal framework applicable to private placements.
•The market for late-stage or pre-IPO private placements in the US;
•The recent changes to the accredited investor and the QIB definition, which are central to US private placements;
•The SEC’s Concept Release on exempt offerings;
•SEC discussions relating to retail participation in the private markets through fund vehicles; and
•The SEC’s final amendments to the exempt offering framework adopted on November 2, 2020.

SEC and other developments affecting private capital markets

Join executive coach Alicia Sutton for this 30 minute webinar.
Do you often find yourself wondering whether or not you’ve demonstrated the right level of assertiveness? This uncertainty can impact our effectiveness and self-confidence. With the increase of virtual working, it can be even more challenging to gauge how well you’re representing yourself in conversations with colleagues and clients. This engaging and interactive session will support you in having clarity on how to stand up for yourself, whilst also creating warmth and connection in your relationships.

Enhancing your assertiveness for greater self confidence

In Part 1 we covered - How to Identify your Personal Brand.

That’s a great first step but your personal brand is no use if only you know about it! You need to take proactive steps to raise your visibility. This 30 minute seminar will provide tried and tested tips on how to do this.

I’m not about to suggest you all start speaking at international conferences if that’s not your thing.  There are introverted and extraverted ways to do this.  Yes, stretch outside your comfort zone but I’m not asking you to terrify yourself.
It’s about finding natural ways to share with people:
•what you do,
•what they can expect from you,
•how they will benefit from having a working relationship with you,
•your interests and where you want to go in the future.

Raising your visibility (part two)

Join Alexandra Durnford, coach and former crisis management consultant, for 45 minutes to discuss how you can coach yourself and leaders as we navigate through the Covid-19 crisis by borrowing from best practice crisis management. 

There are a number of similarities between effective crisis management and coaching which we can use to help ourselves and those we work with, to adapt to the ‘new normal’ and create sustainable working practices. These include focusing on:

- Creating time and space to achieve perspective and insight 
- Discipline of thought and approach 
- Emotional Intelligence.

Coaching in a crisis

‘Uncertain,’ fast-moving’ and ‘unprecedented’ have been the buzzwords of the last two months. As this feeling of flux is likely to continue for some time, it is vital to develop mechanisms for coping. Join Executive Coach Julie Smith for 30 minutes as she shares a selection of tools to build and maintain your resilience during these unusual times.

Resilience during uncertainty

Finding the time to lead - and knowing how to do it well - can be difficult at the best of times. It can be challenging to figure out how to balance doing your own legal work with the responsibility of managing and motivating your teams and colleagues.

During a crisis, when working lives and social interactions are disrupted, it can feel overwhelming and almost impossible to do effectively, remotely. Yet our personal experience and studies show that now, more than ever, is when we all want and need great leadership. It’s become essential. What can you do to improve how you show up as a leader for others while you’re in lockdown?

This 45 minute session will give you immediate practical takeaways based on the latest leadership research. It will help you not only focus on what’s important during COVID-19 but also give you the tools to enable you, your colleagues and your business to come out better and stronger on the other side.

Leadership for Lawyers: how to stay visible and show up as a leader

Few organisations saw COVID coming, and it is causing massive global disruption right now. How are you navigating this challenging time? 

In this 45 minute webinar, Nicki Deeson will talk through:

•The change curve that we all have to go through to be successful in the new COVID world 
•How to negotiate that as leaders
•The importance and ways to maintain work life balance.  

Only by building our own resilience, can we be the best leaders we can possibly be. This webinar will help you do that.

How to adjust to Covid-19 while keeping a good work/life balance

What type of person do you imagine saying ‘I’m currently working on my personal brand?' For many people, it’s an unflattering image that comes to mind, usually of someone similar to the most annoying contestants on The Apprentice.

I’m with you on this, such people have me ready to run in the opposite direction. The thing is, you have a personal brand whether you realise it or not. People are making judgments about you all the time based on your: work, behaviours, communication style, appearance etc. It matters because it’s a key factor in: 
•whether opportunities and clients come your way, 
•whether people want to help you on projects and
•whether people buy into what you are trying to achieve.

So, identifying your brand and raising its visibility, are vital.

This 30 minute webinar will explore the first step in this journey – How to Identify your Personal Brand.

For step two, join Part 2: Raising your visibility, next week.

How to Identify your Personal Brand (part one)

Personal Brand

Women in Law

Leadership

Coaching

Women

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Banking and Treasury

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How to Identify your Personal Brand (part one)

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