Julie Smith, executive coach
What type of person do you imagine saying ‘I’m currently working on my personal brand?' For many people, it’s an unflattering image that comes to mind, usually of someone similar to the most annoying contestants on The Apprentice.
I’m with you on this, such people have me ready to run in the opposite direction. The thing is, you have a personal brand whether you realise it or not. People are making judgments about you all the time based on your: work, behaviours, communication style, appearance etc. It matters because it’s a key factor in:
•whether opportunities and clients come your way,
•whether people want to help you on projects and
•whether people buy into what you are trying to achieve.
So, identifying your brand and raising its visibility, are vital.
This 30 minute webinar will explore the first step in this journey – How to Identify your Personal Brand.
For step two, join Part 2: Raising your visibility, next week.