The Seven Secrets of Building Strong Internal Brands

Presented by

Lucian Camp, Neil Dawson, Annabel Venner, Piers Pollock

About this talk

Organisations large and small can struggle with internal communications. In this webinar, experienced brand managers talk about what works and what doesn't in the crucial area of internal brand development. In people businesses, which almost all financial services businesses are, brands are built from within. Without strong internal buy-in, the chances of success in the external marketplace are negligible. Yet the fact is that most internal brand-building initiatives achieve little - and many are actually counter-productive, leading to an increase in off-brand behaviour. Speakers include: Lucian Camp, Principal, Lucian Camp Consulting (Chair) Annabel Venner, Global Brand Director, Hiscox Neil Dawson, Chief Strategy Officer, Europe, Sapient Nitro Piers Pollock, Executive Director of Strategy and Planning, The Gate London

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