Social Media: Shaping the Future

Presented by

Pete Markey, Chief Marketing Officer, RSA Group

About this talk

(Includes some mobile phone audio interference) More consumers are adapting to the ever growing world of social media and mobile. Is there a future here for the general insurance sector? Are companies doing enough in this space? Pete Markey takes us through the RSA journey and gives examples of innovation in this sector.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (111)
Subscribers (3836)
The Forum is a community of marketing leaders from across all sectors of the financial services industry. The Forum’ help its Members improve their marketing effectiveness through a calendar of 50+ seminars and conferences per annum, access to a web-based Knowledge Centre archive of marketing intelligence, and via a journal, Argent.