Hi [[ session.user.profile.firstName ]]

How Crowdfunding, Peer to Peer and Bitcoin will affect the Future of Finance

Simon explains how digital currencies such as Bitcoin, peer to peer lending and CrowdFunding will affect the future of banking and finance.
Recorded Nov 27 2014 37 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Simon Dixon, CEO & Co-Founder, BankToTheFuture.com
Presentation preview: How Crowdfunding, Peer to Peer and Bitcoin will affect the Future of Finance

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • Lifting the Lid on SEO and PPC May 12 2020 8:30 am UTC 90 mins
    Justin Deauville & Simon Loughlin, Receptional
    Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns sit at the heart of any digital strategy; done well they should drive revenue and business growth, but a successful campaign requires careful planning. This session will use real-life examples to examine the importance of digital PR in the wider marketing mix, consider what an effective campaign structure looks like and how tailored content can supercharge your SEO campaign. Attendees will find out how to maximise a PPC campaign, understand latest developments such as smart bidding, and key considerations to drive traffic, enquiries and revenue. Join us for a practical and detailed look under the bonnet of SEO and PPC.
  • Marketers Surgery May 1 2020 2:00 pm UTC 60 mins
    David Cowan, Financial Services Forum
    Talking through the challenges we are facing in today's circumstances from a marketer's perspective.
  • Marketers Surgery Apr 24 2020 2:00 pm UTC 60 mins
    David Cowan, Financial Services Forum
    Talking through the challenges we are facing in today's circumstances from a marketer's perspective.
  • Mind the Gender Gap Apr 22 2020 8:30 am UTC 60 mins
    Emma Wheeler, Director, Client Strategy Office, UBS Global Wealth Management
    Women are increasingly controlling more of the world’s wealth – about 53% of UK millionaires will be female by 2025 according to the Centre for Economics and Business Research – but wealth managers are often not attuned to female clients, whose approach and needs can be very different from men’s.

    Jargon, complexity, lack of time, fear of risk and communication around investments are all cited as barriers, so how can the industry redress the balance and reap the rewards?

    Is segregating clients by gender too simplistic? And is a lack of internal diversity creating an additional cultural barrier?

    Join our expert panel to hear how wealth managers can address the nuanced issue of gender challenge.
  • CMO Surgery Apr 17 2020 2:00 pm UTC 60 mins
    David Cowan, Financial Services Forum
    Talking through the challenges we are facing in today's circumstances from a marketer's perspective.
  • CMO Surgery – dealing with the marketing challenges of the coronavirus crisis Apr 3 2020 2:00 pm UTC 60 mins
    Ian Henderson, Susan Helmont, David Lundholm & Claire Richards
    Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. Our weekly CMO Surgery will feature two or three senior marketers discussing their thinking and approach to the challenges thrown up by the pandemic. Covid-19 is changing the world we live and work in, marketers need to be agile, flexible and sensitive to public sentiment. Everyone is welcome, so grab a coffee and come armed with questions, thoughts or suggestions for useful resources and help our community to get through this together.
  • Getting closer to your customers: product innovation for a new generation Recorded: Apr 1 2020 65 mins
    Mark Huxley, Consultant, Huxley Advisory
    Mis-selling scandals, dual pricing, product bundling, commoditisation, lack of transparency, and convoluted language - the industry’s issues are well documented. Now, with the fast-changing working environment, many insurance products simply fail to engage, demonstrate value or even meet the needs of the gig workforce. In this session our expert speakers will consider how the new generation of customer-focused products aimed at meeting gig workers’ needs offers insurers a golden opportunity to get closer to customers, reflect our changing society and the way it works, drive cultural change and build a new level of brand value.

    Quentin Colmant, CEO and Founder, Qover
    Patrick Smith, Executive Director, Tribe Advisory
    Chair: Mark Huxley, Consultant, Huxley Advisory
  • Keep Calm and Carry On – Communicating in a Crisis Recorded: Mar 31 2020 45 mins
    Charles Ansdell, Giles Croot, Tom Flynn, Simon Gentry, Elisabeth Cowell and David Cowan
    Every organisation has been profoundly affected by the global coronavirus epidemic, with marketers firmly on the frontline of all aspects of communication with customers, the public, employees and more. The price of a mis-step could be disastrous (think Virgin Airlines and Sports Direct) but done well, it could offer savvy and sure-footed brands to limit damage and create opportunities. Join us for an exclusive panel session with experts from comms specialists Newgate Communications and their sister firm Newington. This practical panel session will cover:
    •Media crisis communications
    •Employee communications and engagement
    •Public policy and government engagement
    •Social media and digital engagement
    •Investor relations engagement
  • Marketing Effectiveness Showcase: Close Brothers Recorded: Mar 25 2020 37 mins
    Piers Pollock, CEO, Executive Director, Strategy & Planning, The Gate London
    This webinar will look at the detail behind some of the winning entries from our 2019 Marketing Effectiveness Awards; a great opportunity to learn about one of the most compelling financial services campaigns of the past 12 months, and understand what’s behind its outstanding effectiveness.

    Case Study: Close Brothers
    Close Brothers created a national horse racing partnership with The Jockey Club to build brand profile and provide year-round client entertainment opportunities for its diverse range of clients spread across the UK. The sponsorship was selected for its audience fit and alignment with the Close Brothers values. It was activated and energised by partnering with champion jockey and sporting legend Sir AP McCoy. Analysis has shown that the value of the exposure alone achieved through the sponsorship massively outstripped the cost of the investment and the extra exposure has helped drive up favourability and sales. Winner of the Sponsorship category.
  • Marketing Effectiveness Showcase Recorded: Jan 29 2020 58 mins
    Simon Martin, Director, Moreish Marketing
    This webinar will look at a winning entry from our 2019 Marketing Effectiveness Awards; a great opportunity to learn about one of 2019’s most compelling campaigns, and understand why they were so effective.
  • Retail Bank 2019 Experience Rankings Recorded: Jun 19 2019 42 mins
    Fiona Blades (Chief Experience Officer) and Bharat Parmer (Managing Director EMEA), MESH Experience
    MESH Experience’s 2019 Retail Bank Experience Ranking Report is out; covering metrics such as share of experience, positivity and impact on brand consideration across paid, owned and earned media. We’d love to share some of their findings and insights with you in our upcoming webinar.
    What you'll get in this webinar:

    •Discover the leaders and laggards in retail banking - who’s moved up and who’s moved down the rankings
    •Find out which challenger brand has had a meteoric rise and how they achieved this
    •See which brand has risen in the rankings with superlative in-branch banking experiences
    •Learn which bank has jumped up the rankings through great banking app experiences
    •Key actions to ensure your brand is a leader
  • Update on Fintech Numbers Recorded: May 30 2019 40 mins
    Michael Pearson, Founder and CEO, Clarus Investments
    An overview of recent fintech developments in the UK. There will be a focus on how fintech start-ups are progressing and performing, and how corporate investors are positioning themselves to benefit from the innovation that is emerging from the fintech ecosystem.
    With valuations of fintech start-ups being relatively high, how are they being arrived at and what is currently happening with regards to valuation and valuation metrics?
  • Marketing Effectiveness Awards Showcase Webinar Recorded: Mar 19 2019 45 mins
    Profile Pensions; LV=
    What makes your entry a winner?

    In the wake of the Marketing Effectiveness Awards 2018, two of the winners will present a case study on their successful entry.

    A great opportunity to learn more about some very interesting campaigns/products and about how to create an outstanding entry for the 2019 Awards.

    Profile Pensions
  • ‘Nudge for Good’ to Build Brand Trust Recorded: Dec 13 2018 28 mins
    Maria Borstnar, Consumer Psychologist, Engagement Adviser, Nudge2Engage
    Nudge: Improving Decisions about Health, Wealth, and Happiness, the ground-breaking behavioural economics work, is now 10 years old. The ‘nudge’ approach is already widely used in financial services marketing but it can still do more - as a positive brand engagement strategy.

    Financial services can build brand trust by adopting a ‘nudge for good’ approach - not only delivering marketing responses but making a positive difference to their customers’ lives at the same time.

    Because social media is already outing brands employing marketing nudges that trick customers into actions not in their best interests, #sludge, - does it mean that 2019 calls for more coherent corporate ‘nudge’ policies?

    We present ideas on using ‘nudging’ tactically and strategically to positively engage people with financial services products and brands.
  • Auto Enrolment: Maintaining the Momentum Recorded: Nov 9 2018 42 mins
    Sir Steve Webb, John Greenwood & Matt Ward
    The Pension industry and Government need to build on the early success of Auto Enrolment. How can engagement levels be reached that ensure low dropout rates and greater contribution levels. It’s a fair challenge for the marketing and communications professionals to take on.

    The success of auto enrolment has largely been driven by employee inertia. But how do we ensure savers remain on board as contributions increase?

    With many employees seeing little increase in their salaries, rising pension contributions are hitting take-home pay. How do we dissuade employees - especially the young - from opting out? What are the best communication strategies, and how can these help boost engagement? Are there lessons to take from behavioural finance?

    We debate how to maintain the momentum of auto enrolment - what employers, providers, advisers and others can do to help.

    Speakers include:
    John Greenwood, Editor, Corporate Adviser, Director, Definite Article Media
    Sir Steve Webb, Director of Policy, Royal London
    Matt Ward, Communications Director, AKG Financial Analytics (Chair)
  • Delivering Long-Term Content Strategies Recorded: Jun 27 2018 39 mins
    John Cooper and Kevin Hearn, Editions Financial
    "The inconvenient truths impacting your content marketing effectiveness". Content. Still everywhere. Still the closest thing we’ve got to a customer engagement silver bullet. But here’s an inconvenient truth: financial services organisations are still not using content as effectively as they could.

    Most marketing departments' content strategy is not aligned with the longer-term strategic plan. As competition for the customers' attention intensifies, meaningful engagement through a long-term content strategy is where enlightened FS firms are heading.

    Overcoming siloed structures and reward structures that focus on short-term ROI wins is a huge challenge. But if financial services firms are to harness the strength of content, to build long-term meaningful relationships in a journey that’s becoming increasingly non-linear, these challenges have to be overcome.

    We will tackle legacy marketing attitudes which are driving misuse of content and consider strategies for long term business benefit.
  • Driving Sales – Lessons from the Leaders Recorded: Mar 1 2018 44 mins
    Andy Rogerson, Grist and Suzanne Snowden, recently, PwC
    This session will start with a canter through the content marketing survey results of 150 senior client-facing personnel in financial services, professional services and technology firms. We will examine the content marketing strategies of the small minority of firms that are measurably better than others.

    How does this influential cohort plan, create, distribute and measure their thought leadership, pointing out specifically what these leaders do differently? We will then look at how this works in practice, showcasing examples of impressive and innovative work which is seen as the benchmark for many in professional services.

    The results reveal a lot about how financial services firms should be structuring their marketing efforts to best suit their sales teams.

    Speakers include:

    Andy Rogerson, Managing Director, Grist
    Suzanne Snowden, recently Global Director of Thought Leadership, PwC
  • Engaging Your Employees Recorded: Nov 8 2017 35 mins
    Eugenie Biddle, NS&I and Jess Hardy, The Team
    It is estimated that disengaged employees cost the UK economy £64bn through lost productivity, poor service delivery, and reduced discretionary effort. So consider the impact employee engagement makes to your bottom line, human and financial resources. What could be the positive impact engaged employees have on operational performance and profit? How can you leverage a compelling employer brand to ensure you attract the right talent for the right jobs? And how do you use internal communications to effectively inform, engage and inspire employees to thrive?
    Getting the brand right on the inside of the business will help maximise the brand on the outside. But it requires strategy and tactics to work together in harmony to create an employer brand consisting of loyal internal brand ambassadors, which in turn will have a positive effect on your company.
  • Thought Leadership Marketing: Ten Pearls of Wisdom Recorded: Jun 29 2017 35 mins
    Jon Bennett and Keith Brookbank, Linstock Communications
    Every financial services organisation has a unique take on the world. But most struggle to be heard. Linstock Communications will share 10 Pearls of Wisdom on thought leadership marketing, helping organisations discover and give voice to ideas that change people's perspective on issues that matter. The webinar will explore: the naked truth about thought leadership, how you can build thought leadership into your communications strategy and ten key elements every thought leadership marketing campaign should contain.
  • The Future of Financial Services – Utility vs Meaning Recorded: Mar 8 2017 49 mins
    Justin Small, Chief Strategy Officer, The BIO Agency
    Uber, Nike and their like, have turned branding on its head. They have created utilitarian global brands by inserting themselves into our daily lives using technology as their Trojan horse. And through this utility they have invested more meaning into their brands than any global advertising campaign ever could. Utilitarianism is the innovation frontier for financial services. How do traditional financial service companies reconfigure and transform their capabilities to innovate around their customers' needs and rebuild their brand meaning through utility, instead of advertising.
Helping to Improve Marketing Effectiveness
The Forum is a community of marketing leaders from across all sectors of the financial services industry. The Forum’ help its Members improve their marketing effectiveness through a calendar of 50+ seminars and conferences per annum, access to a web-based Knowledge Centre archive of marketing intelligence, and via a journal, Argent.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: How Crowdfunding, Peer to Peer and Bitcoin will affect the Future of Finance
  • Live at: Nov 27 2014 10:25 am
  • Presented by: Simon Dixon, CEO & Co-Founder, BankToTheFuture.com
  • From:
Your email has been sent.
or close