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The Future of Financial Services – Utility vs Meaning

Uber, Nike and their like, have turned branding on its head. They have created utilitarian global brands by inserting themselves into our daily lives using technology as their Trojan horse. And through this utility they have invested more meaning into their brands than any global advertising campaign ever could. Utilitarianism is the innovation frontier for financial services. How do traditional financial service companies reconfigure and transform their capabilities to innovate around their customers' needs and rebuild their brand meaning through utility, instead of advertising.
Recorded Mar 8 2017 49 mins
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Presented by
Justin Small, Chief Strategy Officer, The BIO Agency
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  • Live at: Mar 8 2017 10:00 am
  • Presented by: Justin Small, Chief Strategy Officer, The BIO Agency
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