Best Practice CEM – Insights from the Outside World!

Presented by

Chris Garthwaite, Founder and CEO, CGA

About this talk

Customer Experience Management is increasingly being embraced by leading businesses to drive enhanced service levels and better customer loyalty, especially as clear evidence exists to demonstrate the link between customer experience and enhanced advocacy and ROI. However, whilst still in its infancy as a discipline in financial services, here are significant CEM best practice examples from other sectors that can demonstrate the value such an approach could bring to the targeting and management of HNW individuals.

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