Navigating the “New Frontier” of Ethical Consumerism
James Cashmore, Consultant and Richard Evans, Managing Partner, GoodBrand Social Equity Index
About this talk
Consumers are also citizens, and they don't leave their values behind when making purchase decisions. They are becoming increasingly concerned about the social purpose of the brands they choose. We learn about the Goodbrand Social Equity Index, and interpret fresh research into the extent that financial services brands can differentiate themselves positively among consumers by aligning to social, ethical or environmental agendas.
The Forum is a community of marketing leaders from across all sectors of the financial services industry. The Forum’ help its Members improve their marketing effectiveness through a calendar of 50+ seminars and conferences per annum, access to a web-based Knowledge Centre archive of marketing intelligence, and via a journal, Argent.…