The New Era of Branding

Presented by

Gary Moss, Chairman, Brand Vista

About this talk

How aligned are your products, processes and people with the vision you have carefully defined for your brand? Too often marketing promises a customer experience that simply isn’t delivered. Or your people don’t buy into the brand promise, and so fail to reflect it in their conversations with customers. And your customers don’t believe it when they encounter your brand in real life, which feeds their cynicism and mistrust. Fresh research from Brand Vista into the both internal and external perceptions of retail banking brands reveals major disparities between promises and reality.

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