Rebuilding Confidence Through Engagement (Part 1)

Presented by

Lucinda Johnson, Finance Client Business Manager, Microsoft Advertising

About this talk

Within a constantly evolving media landscape, what are the challenges of engaging with consumers to rebuild brand confidence? Consumer perceptions of banks, as well as their personal financial situations in the current climate, reveal some key trends. Can financial services brands adopt a fresh approach within this context, utilising the new opportunities that social media and content rich platforms offer, to engage creatively and consistently with consumers, to stimulate brand favourability and differentiation? Case studies from both within and outside the financial services sector, from a media owner and creative agency perspective, will illustrate the advantages of a consistent approach both in time and across multiple platforms and demonstrate best practice in engaging consumers with content-led communications.

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