The First Rule of (B2B) Marketing: Listen to Clients...

Presented by

John O'Connor, CEO, Deep-Insight

About this talk

In business and corporate banking, commercial lines insurance and broker / consultant distribution channels, some common lessons can be learned from what clients say they want from their product providers, compared to what they actually get. Research-based feedback from across a number of B2B financial services sectors, highlights the need for improved engagement and collaboration with clients, rather than a product sales push. With some client case studies, we ask what best practice in B2B client relationship management looks like.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (111)
Subscribers (3819)
The Forum is a community of marketing leaders from across all sectors of the financial services industry. The Forum’ help its Members improve their marketing effectiveness through a calendar of 50+ seminars and conferences per annum, access to a web-based Knowledge Centre archive of marketing intelligence, and via a journal, Argent.