Brand Measurement

Presented by

Tim Kaner, Associate Director, The Value Engineers

About this talk

This presentation was given by The Value Engineers – a Strategic Brand Consultancy – to the Financial Services Forum It provides a brief look inside the Brand Measurement toolbox covering 4 main types of brand metric, exploring both the essence of how they work, some of the limitations and benefits of each approach and how the output can help a Financial Services Marketer. The presentation will explore where each method is most useful so that you can the right approach or a combination to meet your specific needs.

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