Lifting the Lid on SEO and PPC

Presented by

James Newhouse & Matt Loughlin, Receptional

About this talk

Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns sit at the heart of any digital strategy; done well they should drive revenue and business growth, but a successful campaign requires careful planning. This session will use real-life examples to examine the importance of digital PR in the wider marketing mix, consider what an effective campaign structure looks like and how tailored content can supercharge your SEO campaign. Attendees will find out how to maximise a PPC campaign, understand latest developments such as smart bidding, and key considerations to drive traffic, enquiries and revenue. Join us for a practical and detailed look under the bonnet of SEO and PPC.

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