Getting closer to your customers: product innovation for a new generation

Presented by

Mark Huxley, Consultant, Huxley Advisory

About this talk

Mis-selling scandals, dual pricing, product bundling, commoditisation, lack of transparency, and convoluted language - the industry’s issues are well documented. Now, with the fast-changing working environment, many insurance products simply fail to engage, demonstrate value or even meet the needs of the gig workforce. In this session our expert speakers will consider how the new generation of customer-focused products aimed at meeting gig workers’ needs offers insurers a golden opportunity to get closer to customers, reflect our changing society and the way it works, drive cultural change and build a new level of brand value. SPEAKERS Quentin Colmant, CEO and Founder, Qover Patrick Smith, Executive Director, Tribe Advisory Chair: Mark Huxley, Consultant, Huxley Advisory

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (117)
Subscribers (3788)
The Forum is a community of marketing leaders from across all sectors of the financial services industry. The Forum’ help its Members improve their marketing effectiveness through a calendar of 50+ seminars and conferences per annum, access to a web-based Knowledge Centre archive of marketing intelligence, and via a journal, Argent.