CMO Surgery - The Changing Customer Journey

Presented by

David Cowan, Financial Services Forum

About this talk

Covid-19 has radically changed how brands interact with customers. Lockdown has forced businesses to communicate and transact online. For many industries this is a real problem, but Financial Services trade is intangible, a series of promises. You don’t need to test drive an ISA or sit on a Pension to see how comfy it is before you buy. Once marketing has orientated itself to the short term business goals imposed by the current crisis is now the time to be thinking about the longer term? Are we on the cusp of a golden age for Financial Service marketing, with customers forced online, to search, consider and transact? What will the lasting legacy of Covid-19 be for consumers and businesses alike? SPEAKERS: Christopher Brooks, Managing Director, Clientship David Lundholm, Director, New Income Streams, Legal & General Brian Stewart, Global Head of Customer Insight, Analytics and Reporting, AXA Investment Management
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