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CMO Surgery - Post-Pandemic Recovery Planning

Sharing knowledge, expertise and learning is in The Forum’s DNA; never has this been a more urgent imperative if FS businesses are to survive the global crisis and help keep the UK economy going. Our weekly CMO Surgery features a panel of senior marketers discussing the challenges thrown up by the pandemic. Everyone is welcome: grab a coffee and come armed with questions.

With countries gradually starting to emerge from lockdown marketers must focus on planning their post-pandemic recovery. While the majority of FS means brands have had to find ways to continue functioning, it’s unlikely there will be a return to ‘business as usual’ any time soon. What are the considerations, then, to getting marketing activity back up and running amid a tsunami of budget cuts and spending freezes? How can brands reconnect with customers – whether B2B or B2C– many of whom are suffering financially? And what does recovery look like for sectors particularly impacted by Covid-19 such as insurance? Join our expert panel as we discuss practical approaches to all this and more.
Recorded May 15 2020 52 mins
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Presented by
Richard Buchanan, The Clearing; Sue Helmont, AIG Life; Pete Markey, TSB and Alastair Pegg, Homeserve
Presentation preview: CMO Surgery - Post-Pandemic Recovery Planning

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The Forum is a community of marketing leaders from across all sectors of the financial services industry. The Forum’ help its Members improve their marketing effectiveness through a calendar of 50+ seminars and conferences per annum, access to a web-based Knowledge Centre archive of marketing intelligence, and via a journal, Argent.

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  • Title: CMO Surgery - Post-Pandemic Recovery Planning
  • Live at: May 15 2020 2:00 pm
  • Presented by: Richard Buchanan, The Clearing; Sue Helmont, AIG Life; Pete Markey, TSB and Alastair Pegg, Homeserve
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