Effective communications in a crisis – when theory becomes reality

Presented by

Jen Upton & Noémie De Andia, Instinctif Partners, David Cowan, Financial Services Forum

About this talk

In times of great change, rigorous planning supported by clear communications can help create an element of certainty, even in the most fast-moving and challenging scenarios such as the ongoing Covid-19 pandemic. Good crisis communication in the face of adversity can even build long-term trust with stakeholders, restore brand reputation afterwards and increase shareholder value in the long-term. Through insight, case studies and best practice, our practical webinar led by Instinctif Partners will help you: •Develop guiding principles for effective crisis communication •Consider how social media will impact your response •Anticipate how a crisis situation could develop •Understand which stakeholders will be most valuable to you – and what they need from you •Understand how a growth mindset can make you more resilient.

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