Transcending Borders: Marketing to the World with Multilingual Content

Presented by

Colt Foutz, Director, Digital Content Optimisation, Transperfect; and Matt Lowe, CEO, performance.io

About this talk

According to 2019 figures compiled by Internet World Stats, of more than 4 billion global daily internet users, just 25% are English speakers—and over half of all Google searches are in a language other than English. In fact, a staggering 85% of customers will not engage with your services or products at all if the information is not in their language. Join our discussion considering methods of analysing local markets and potential audiences, and how to deliver a relevant user experience in their language across SEO, Paid Media, Social Media and digital content.

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