The Channel Marketing Protagonists in Covid-19

Presented by

David Cowan

About this talk

According to a March 16-31 survey by Ebiquity 80 percent of brands are planning to cut media spending for the rest of the year with offline budgets taking the biggest hit, with online spending down only 2 percent. The biggest media losers in the survey were out-of-home, print and radio. In contrast, of the business leaders and CEOs who are posting on LinkedIn since the crisis began, half of them are getting the best reactions they have seen on a post all year. So in our new Covid 19 reality, which marketing channels should FS brand be using and what are the key messages? Come join the channel specialists from Teamspirit who will share their insight into which channels to prioritise and how to determine the most relevant content to your audience.

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