Why We Are STILL Talking About Trust

Presented by

Raj Kumar, Aviva and Ben Rhodes, Former Royal Mail

About this talk

The issue of trust has been top of the FS agenda for years amid the continued fallout from 2008 crash, and regular lurid headlines around mis-selling scandals, investment crises (think Woodford) and pension debacles. Everyone agrees public trust is vital– yet it is poorly defined by both brands and the very consumers who hold the industry in such poor regard. This session will look at what trust really means, consider how brands across different FS sectors can change perceptions and better meet consumers’ expectations, and ask how they can capitalise on the opportunity to rebuild consumer faith in the wake of the global pandemic.

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