Mike Barry, Instinctif Partners; Tony Burdon, Make My Money Matter and Maria Nazarova-Doyle, Scottish Widows
About this talk
Covid-19 has vividly highlighted the need for a societal shift, and turbo-charged a change in public attitudes. More than ever the public increasingly expects asset managers to fulfil their societal responsibilities; creating huge returns is no longer enough – or arguably even the primary aim.
However, this new context offers an immense opportunity for the sector pivot to a more sustainable way of investing, and by doing so shed their reputation as greedily seeking profit regardless of the cost to society and the planet.
This session will examine key considerations for asset managers and the value of ESG beyond pure returns.
The Forum is a community of marketing leaders from across all sectors of the financial services industry. The Forum’ help its Members improve their marketing effectiveness through a calendar of 50+ seminars and conferences per annum, access to a web-based Knowledge Centre archive of marketing intelligence, and via a journal, Argent.…