Protection in the Post-Pandemic Era

Presented by

Adam Saville, Editor, COVER

About this talk

Coronavirus has forced us all to consider the robustness of our financial security in the event of losing our job or getting sick. Little surprise, then, that research indicates an increase in interest in protection products from people of all ages and demographics. BUT a stalled housing market together with the anticipated recession may impact people’s willingness to consider a discretionary product like income protection. How can the industry innovate to address the needs thrown up by the coronavirus challenge? And with hard selling off the menu, how should protection brands help persuade a financially strapped public that this is one cost they can’t afford NOT to pay?

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