How Coronavirus Turbo-Charged Marketing Transformation

Presented by

David Cowan, Suzi Bentley-Tanner, Sue Helmont, Patrick Fagan,

About this talk

Coronavirus has turbo-charged the evolution of financial services marketing as businesses vie to meet customer demands for a more connected, continuous and hyper-relevant experience. With smaller teams and less budget available than ever, the success of marketing transformation is reliant on a wider digital transformation, combined with not only a granular understanding of the business, its customers and the brand, but also of a fast-changing society. This session will discuss the key considerations for FS brands of all shapes and sizes to meet the transformation challenge.

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