What Financial Services Customers Really Want From Their B2B Digital Experience

Presented by

John Field, Product Marketing Manager, Episerver

About this talk

When we asked B2B Digital Experience Report respondents “does your company have a customer-centricity gap (i.e., the digital experience your company offers does not meet the needs and expectations of your customers)?” 71% said “yes”. Take a look at how your vertical responded and provide ways for readers in your vertical to actually know what those customer expectations are. How can they find out what their customer expectations are in order to close that customer-centricity gap? One way is to use the report data that says exactly what B2B buyers expect. Other ways include on-site search, customer profiles etc.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (37)
Subscribers (3838)
The Forum is a community of marketing leaders from across all sectors of the financial services industry. The Forum’ help its Members improve their marketing effectiveness through a calendar of 50+ seminars and conferences per annum, access to a web-based Knowledge Centre archive of marketing intelligence, and via a journal, Argent.