Nigel Aston, DCisions

Nigel Aston
Nigel Aston, DCisions
Mar 30 2012
3 mins
Nigel Aston, DCisions
Nigel Aston DCisions
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  • Learning From a Retail Sector: Connecting the Customer Recorded: Mar 19 2014 42 mins
    The world of retail is moving at a rapid pace - driven by changing consumer behaviour and new technological advancements. Using digital to improve the online to instore experience has allowed us to be smarter marketers, this has resulted in better relevance to our customers, better service and as a result Halfords are doing more business.
    Clive West, Head of Digital at Halfords, and Peter Veash, CEO of The BIO Agency, have been working closely together to join up the customer experience and drive digital innovation in the business. During this session, they’ll give some insight into the customer behaviour and some of the advancements they have made.
  • Are Consumer Trends Setting The Business Technology Agenda? Recorded: Mar 19 2014 30 mins
    Simon will discuss how customer conversations in technology are dominated by three key areas; Mobility, Collaboration and Cloud. External pressures from consumers around the latest smart phones and tablets fuel the BYOD debate, which in turn present opportunities for richer collaboration, and new consumption models from the cloud. Simon will also highlight how BT plays a leading role around key areas of technology, has a significant heritage in
    research and continues to scout for new innovation. Simon is responsible for global Innovation within BT’s Portfolio and Service Design team and the global Chief Technology Officer programme. Simon is also responsible for setting the thought leadership agenda and leading the team globally.
  • Business Models for The Future Recorded: Feb 14 2014 12 mins
    Social media has a proven track record of building stronger bonds with consumers in a market where trust has increasingly becoming an issue. Is social media and mobile the way forward in general insurance?
  • Social Media: Shaping the Future Recorded: Feb 14 2014 20 mins
    (Includes some mobile phone audio interference) More consumers are adapting to the ever growing world of social media and mobile. Is there a future here for the general insurance sector? Are companies doing enough in this space? Pete Markey takes us through the RSA journey and gives examples of innovation in this sector.
  • The Seven Secrets of Building Strong Internal Brands Recorded: Feb 6 2014 90 mins
    Organisations large and small can struggle with internal communications.

    In this webinar, experienced brand managers talk about what works and what doesn't in the crucial area of internal brand development.

    In people businesses, which almost all financial services businesses are, brands are built from within. Without strong internal buy-in, the chances of success in the external marketplace are negligible. Yet the fact is that most internal brand-building initiatives achieve little - and many are actually counter-productive, leading to an increase in off-brand behaviour.

    Speakers include:
    Lucian Camp, Principal, Lucian Camp Consulting (Chair)
    Annabel Venner, Global Brand Director, Hiscox
    Neil Dawson, Chief Strategy Officer, Europe, Sapient Nitro
    Piers Pollock, Executive Director of Strategy and Planning, The Gate London
  • Your Vital Statistics Recorded: Nov 29 2013 22 mins
    A second industry case study. In an age where data is king, how do we future proof and use it to our business advantage? With significant change in the advice industry and the improvement in technology, leading consumer adviser search site unbiased.
    co.uk needed to rethink, rebuild and repopulate their huge database to maintain and drive forward market position. Where do you start and what are the major considerations? How do you engage a mass audience with a call to action in a short amount of time? How do you do this on a tiny budget?
    Karen has twenty years of financial marketing experience, much of which has been focused on utilising online technology and PR to market services to consumers.
    Over the last decade she has positioned unbiased.co.uk as the UK’s leading ‘find an adviser’ company and exponentially increased the numbers of consumers finding an adviser through clever and effective use of social media, online marketing, PR, brand awareness and communications. She was recently voted The Financial Services Forum Marketer of the Year 2013.
  • B2B Best Practices in Integrated Marketing Programs Recorded: Nov 26 2013 48 mins
    Key highlights from recent Demand Creation research focusing on how financial service organisations are allocating their demand creation budget and which tactics they report most effective in each stage of the buying cycle. Meta is a dynamic international marketing and strategy professional bringing over 12 years of experience to the Executive Edge: CMO team in SiriusDecisions. Based in London, her expertise spans a broad range of areas including marketing strategy and planning, organizational design, marketing measurement, customer loyalty, customer understanding, marketing communications, competitive positioning, solution selling and sales support.
  • Political And Regulatory Storms Ahead Recorded: Nov 26 2013 25 mins
    In conversation with Anthony Thomson, Iain will discuss the UK political and regulatory environment for financial services. Iain is an expert in global public policy issues affecting financial services. He has over 20 years experience in communications, initially as a business journalist and then as a founding shareholder at Incisive Media. He has also worked for a range of UK politicians, including Rt Hon Kenneth Clarke MP on his leadership bids.
    Iain regularly contributes to national and international print and broadcast media including Sky News and BBC. He is Vice Chairman of the Association of Professional Political Consultants and past Chairman of CIPR Public Affairs. He was ranked in the Total Politics Top 100 Lobbyists and appears in the PR Week Power Book.
  • MyFolio Campaign For UK Financial Advisers Recorded: Nov 26 2013 13 mins
    A look at a leading industry case study. Ahead of RDR implementation on 31 December 2012, many intermediaries looked to outsource investment management into cost effective, risk-based investment options. Having identified a gap in the market, Standard Life Investments launched the MyFolio range to provide a ready-made solution. In this session, Zoe reveals the detail behind the highly successful integrated campaign to promote MyFolio throughout 2012. Following the campaign, the amount of assets invested in MyFolio increased by more than 100%.
  • Understanding B2B Relationships Recorded: Nov 26 2013 32 mins
    Deep-Insight is an international organization dedicated to helping clients understand and nurture relationships with their major B2B accounts. John spends his time helping MDs and Sales Directors answer the following three questions: What is the quality of our relationships with major accounts and channel partners – which are in good shape and which are at risk of defection?; Which account/ channel managers are doing a good job at building and maintaining longterm customer relationships, and which are not?; Which operational/ back office issues are doing damage to our relationships with key accounts?
    John has been CEO of Deep-Insight since 2005. Originally qualifying as an engineer, John began his career in South Africa, working for the mining giant Anglo American.
    After completing an MBA, he joined Accenture in London, where he worked on a variety of strategic projects over a 13-year period in UK, Sweden, Central Europe and the Middle East.
  • Modern Finance in the Middle Ages? Recorded: Nov 26 2013 43 mins
    Are there parallels between financial crises today and those 800 years ago? Ever since the financial crisis of 2007-8, finance has never been far from the front pages, but this is not new - we can find a credit crunch, sovereign default and rate rigging in medieval Europe. Just like current investment bankers, medieval merchants were engaged in financial engineering, risky lending to governments and manipulation of exchange
    rates. This presentation will explore how medieval financial innovations have many parallels with recent events.
    Adrian is interested in the history of finance and is working on a major project funded by the Leverhulme Trust with Professor Chris Brooks and Dr Tony Moore. This three year project began in January 2012, and focuses on medieval foreign exchange. This project builds upon a previous major project for the ESRC which investigated the early and innovative use of credit finance by a succession of English medieval monarchs and the earlier ESRC project entitled “Modern Finance in the
    Middle Ages?”
  • Can Asset Managers Take the Lead in Financial Services? Recorded: Nov 19 2013 12 mins
    In this quick eleven minute summary of our recent Forum seminar, panellists at The Financial Services Forum event ran through their key points after the session.

    FCA’s William Amos said that trust has been damaged in the financial services industry and maintaining and enhancing that trust is absolutely key. The culture and values of firms are powerful in making sure that trust is not eroded. Simplicity and transparency is essential to communicating to end investors effectively. Guy Sears of the IMA felt that asset managers sit at the centre of the roundtable of capital between savers and businesses. Therefore they should be in a crucial place to ensure that standards are high and that a mind-set focused on the customer is adopted.

    Dan Norman of fund management company TCF pulled no punches in his view asserting that the industry cannot build trust. He felt this because you can’t build trust; all you can do is build trustworthiness within your company. And he added that most of the industry relies on the asymmetry of information; it knows more, it’s more complicated and therefore it uses that power to exploit the customer. There is, however, a big opportunity for marketers because a lot of this about creating core brand values.

    Finally, James Harris of Fidelity echoed many of the themes discussed, feeling that asset managers need to earn the right to gain the trust back and have to be more customer-centric. The feeling being that this can only come from the senior management. A process of reflection in order to constantly review and challenge the ethos of a company and what it stands for is appropriate. However, this should not be driven purely by introspection but more importantly by the voice of the customer.
  • Branding From The Inside-Out: Speaker Interview 2 Recorded: Sep 12 2013 6 mins
    The impact and potential benefit of social media to financial service companies is constantly evolving. Interview with the event speaker, Stuart Bruce.
  • Branding From The Inside-Out: Speaker Interview 1 Recorded: Sep 12 2013 5 mins
    The impact and potential benefit of social media to financial service companies is constantly evolving. Interview with the event speaker, Donald Lancaster.
  • Branding from the Inside-Out: Video 5 - Niall Blatcher Recorded: Sep 12 2013 11 mins
    The impact and potential benefit of social media to financial service companies is constantly evolving. How can social media be used to support engagement within your business, and thereby help employees to become advocates to positively affect the external reputation of your brand?
  • Branding from the Inside-Out: Video 4 - Matthew Willis Recorded: Sep 12 2013 8 mins
    The impact and potential benefit of social media to financial service companies is constantly evolving. How can social media be used to support engagement within your business, and thereby help employees to become advocates to positively affect the external reputation of your brand?
  • Branding from the Inside-Out: Video 3 - Donald Lancaster Recorded: Sep 12 2013 17 mins
    The impact and potential benefit of social media to financial service companies is constantly evolving. How can social media be used to support engagement within your business, and thereby help employees to become advocates to positively affect the external reputation of your brand?
  • Branding From The Inside-Out: Video 2 - Michael Beveland Recorded: Sep 12 2013 18 mins
    The impact and potential benefit of social media to financial service companies is constantly evolving. How can social media be used to support engagement within your business, and thereby help employees to become advocates to positively affect the external reputation of your brand?
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