What Can the UK’s Largest Retail Bank do to Become More Customer-Centric?
Eva Eisenschimmel, MD Customers, Brands, Digital & Telephone Banking, Lloyds Banking Group
About this talk
Eva joined Lloyds Banking Group in September 2010. She is responsible for developing and delivering customer centred brand strategies for the portfolio which includes Halifax, LloydsTSB and Bank of Scotland as well as leading the Group’s London 2012 partnership. She is also responsible for the Group’s Internet, Mobile and Telephone Banking channels and leads a team of 7,000 located over 22 UK sites.
The Forum is a community of marketing leaders from across all sectors of the financial services industry. The Forum’ help its Members improve their marketing effectiveness through a calendar of 50+ seminars and conferences per annum, access to a web-based Knowledge Centre archive of marketing intelligence, and via a journal, Argent.…