Banks Don’t Seem to Trust Me

Presented by

John Grant, Author & Marketing Consultant

About this talk

John comes from a practitioner point of view, having worked on brand, communications, innovation and internal culture for organisations including HSBC, First Direct, NatWest, the Co-operative Bank, ING, Nationwide and others. In John’s experience people actually do trust banks, in a “better the devil you know” sort of way. They might resent isolated news stories about thieving fat cats, or bailed out banks still failing to lend to small businesses, but they still need financial services (and that kind of story didn’t stop them from drinking Guinness either). People still by and large bank with a bank, and while they may shop around they do so within safe bounds. John will use his view of banks and their brands to explore some recent global innovations in payment, service, security and other applications which actually do begin to demonstrate that the bank or a similar institution trusts and likes dealing with me – overcoming the mistaken impression that they don’t - and hence offer a basis for a richer, deeper, more extensive and loyal relationship on both sides.

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