Understanding B2B Relationships

Presented by

John O’Connor, CEO, Deep Insight

About this talk

Deep-Insight is an international organization dedicated to helping clients understand and nurture relationships with their major B2B accounts. John spends his time helping MDs and Sales Directors answer the following three questions: What is the quality of our relationships with major accounts and channel partners – which are in good shape and which are at risk of defection?; Which account/ channel managers are doing a good job at building and maintaining longterm customer relationships, and which are not?; Which operational/ back office issues are doing damage to our relationships with key accounts? John has been CEO of Deep-Insight since 2005. Originally qualifying as an engineer, John began his career in South Africa, working for the mining giant Anglo American. After completing an MBA, he joined Accenture in London, where he worked on a variety of strategic projects over a 13-year period in UK, Sweden, Central Europe and the Middle East.

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