Essential Practices on Seamless User Experience Across Platforms

While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

Registration is free.

Attend this webinar and learn:
* How to use martech to digitize offline channels
* How to integrate traditional marketing efforts into their newer tech-driven marketing stack
* The importance of combining online and offline marketing
* How to track offline conversions

Speakers:
* Evan Jones, CMO, Fender
* Mark Coffey, SVP of Strategic Partnerships, GasBuddy
* Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
* Shannon Ryan, Head of Marketing, CI&T
* Dilan Yuksel, VentureBeat

Sponsored by Cvent

Money is pouring into esports. There are more players, more games, more viewers, and bigger prize pools — and companies are taking note. Investment is coming from all angles, and everyone is looking for a piece of the pie. But many of the existing monetization models of esports only seek to follow the tried and true formats from traditional sports.

There is a lot for the video game industry to learn from the legacy sports broadcast model; but there’s a catch: The video games industry uses some of the world’s most advanced interactive technology to create some of the world’s most compelling entertainment experiences.

So why would we just do it the same way as before? The answer? We probably won’t. Not for long at least.

In this special session, our panel of experts will unpack the old and the new of esports, and explore where genuine innovation may come from in the future. We’ll discuss how to get the most out of traditional methods, and how some companies are experimenting with new approaches to engaging with audiences and driving revenue.

Register now to join us for free.

Attend this webinar and learn:
* How the current esports model stacks up against traditional sports, and where the money is coming from now
* The new technologies that will change the existing business model
* The difference between formal esports and personalized broadcasting — and what those differences mean for your bottom line

Speakers
* Jonathan Singer, Industry Strategist, Akamai
* Robb Chiarini, Director esports, NCSA at Ubisoft
* Dean Takahashi, Lead Writer, Gamesbeat
* Kent Wakeford, Co-founder and COO, Gen.G

Sponsored by Akamai

I'm always curious about the larger world and the structure and struggles of organizations and communities. My work is focused on digital inclusion and economic empowerment for all residents of the Netherlands. I believe in community sourced development instead of prescriptive guidance.

What does this mean in practice? That the solutions that we are contributing to are relevant, effective and able to be enhanced by the communities we work with.

Previously focused on DevOps and how to implement and benefit from improvement in processes and tools, combined with people development. I believe in providing clear and practical guidance to help teams iterate on meaningful and achievable goals in their journey towards Continuous Delivery. I share my knowledge and experiences with teams looking to transform their practices, whether that is on premise, in the cloud or a hybrid model.

Hui Wang is the founder of Koala, an early stage travel tech start-up that connects people by curating small group tours.

Koala encourages people to travel more by designing experiences which suit their interests - and furthermore, enables like-minded individuals to share the experience together.

Hui will be sharing her experience as a female founder of an early-stage start-up. People say life is stranger than fiction, and that much is true!

This webinar is brought to you by the Vivit Software Lifecycle Integration Special Interest Group (SIG).

Anyone who has ever attempted to enforce alignment across many domains/projects/teams in order to allow for global reporting will be well aware of its drawbacks and problems.

The list of issues includes:

•Changing processes and tools
•Having to retrain a large number of people
•Delays and disruption
•Resistance from the users and leads who are busy trying to get on with their day-to-day work

In this webinar, we will explore another way of achieving global reporting across different domains by well thought through synchronization.

•Real time reporting with virtually no lead-times
•Teams can keep their own customizations, definitions and processes with no need for change
•No input and hence no time required from team leads/end users
•No disruption, no delays
•No expensive re-training, restructuring, systems changes

The objective of the workshop is to provide basic understanding of the React Native framework and the React designs principles by building a Native App for iOS and Android platform.

For a smoother and faster start of the workshop, please make sure you have your env setup and a running React Native App by following the sections below.

Environment Setup
Setup your machine by following the instructions available at official React Native getting started link. Click on Building Projects with Native Code tab, select your Operating System and desired target platform(s), then follow the setup instructions.

VSCode is the IDE that will be used during the course. Unless you have strong preferences on other IDEs it is suggested to have it installed before the start of the Workshop. You can download and install VSCode from here.

Create the App
Create an application with the command react-native init MyMovies and run it via react-native run-ios and/or react-native run-android as per the getting started guide. In case of issues consult the troubleshoot section of the guide or refer to StackOverflow with the encountered issue.

Please note that Java 8 is the actual supported Java version for Android. If you have already upgraded to Java 9 you can either downgrade or keep both, but carefully setup the env to only use Java 8 for Android builds.

Notes
You may get confused between react-native init and create-react-native init . The first is the usual way you create a react native project with native dependencies and that's the approach used during the Workshop. The latter is a simplified setup which allows running iOS and Android react native without the need of Xcode or Android Studio to actually compile your app. Both are valid approaches and please note from the latter you can eject to the former. Still, the Workshop will just cover the react-native init setup.

The objective of the workshop is to provide basic understanding of the React Native framework and the React designs principles by building a Native App for iOS and Android platform.

For a smoother and faster start of the workshop, please make sure you have your env setup and a running React Native App by following the sections below.

Environment Setup
Setup your machine by following the instructions available at official React Native getting started link. Click on Building Projects with Native Code tab, select your Operating System and desired target platform(s), then follow the setup instructions.

VSCode is the IDE that will be used during the course. Unless you have strong preferences on other IDEs it is suggested to have it installed before the start of the Workshop. You can download and install VSCode from here.

Create the App
Create an application with the command react-native init MyMovies and run it via react-native run-ios and/or react-native run-android as per the getting started guide. In case of issues consult the troubleshoot section of the guide or refer to StackOverflow with the encountered issue.

Please note that Java 8 is the actual supported Java version for Android. If you have already upgraded to Java 9 you can either downgrade or keep both, but carefully setup the env to only use Java 8 for Android builds.

Notes
You may get confused between react-native init and create-react-native init . The first is the usual way you create a react native project with native dependencies and that's the approach used during the Workshop. The latter is a simplified setup which allows running iOS and Android react native without the need of Xcode or Android Studio to actually compile your app. Both are valid approaches and please note from the latter you can eject to the former. Still, the Workshop will just cover the react-native init setup.

The objective of the workshop is to provide basic understanding of the React Native framework and the React designs principles by building a Native App for iOS and Android platform.

For a smoother and faster start of the workshop, please make sure you have your env setup and a running React Native App by following the sections below.

Environment Setup
Setup your machine by following the instructions available at official React Native getting started link. Click on Building Projects with Native Code tab, select your Operating System and desired target platform(s), then follow the setup instructions.

VSCode is the IDE that will be used during the course. Unless you have strong preferences on other IDEs it is suggested to have it installed before the start of the Workshop. You can download and install VSCode from here.

Create the App
Create an application with the command react-native init MyMovies and run it via react-native run-ios and/or react-native run-android as per the getting started guide. In case of issues consult the troubleshoot section of the guide or refer to StackOverflow with the encountered issue.

Please note that Java 8 is the actual supported Java version for Android. If you have already upgraded to Java 9 you can either downgrade or keep both, but carefully setup the env to only use Java 8 for Android builds.

Notes
You may get confused between react-native init and create-react-native init . The first is the usual way you create a react native project with native dependencies and that's the approach used during the Workshop. The latter is a simplified setup which allows running iOS and Android react native without the need of Xcode or Android Studio to actually compile your app. Both are valid approaches and please note from the latter you can eject to the former. Still, the Workshop will just cover the react-native init setup.

In the ever-changing world of Software Testing, the ability to complete more than one task at a time is King. Let me show you how to create enablement content to train employees up or walk them through the next test case or software release, without actually doing anything extra, using a content creation tool called Micro Focus ART.

What you will learn:

•How to record a testing process with minimal additional work
•How to use this testing process to create videos, practice lessons and documentation
•How to use the content to facilitate testing after a new release

In this talk, Full-Stack and Google Developer Expert Amanda Cavallaro shares how technology has impacted and affected her life and career. From her empathy and experiences growing up in Brazil, to taking the leap to move to the UK and become a software developer and an advocate for the information technology community, Amanda discusses the challenges and lessons, and how the developer community helps people achieve their potential.

This webinar focuses on the aspects of Docker and Containers that can help you in the development lifecycle of your applications. By utilizing containers you can save time and simplify your development workflow. The benefits you will learn about range from frictionless onboarding of new developers, consistent environments, saving time in managing workstations and dependencies to quickly adapting to new requirements. You will understand the challenges of developing applications within containers and techniques to overcome them. After this session, you will understand:

- How to utilize containers to speed up your development process and free up resources
- Where to start and how to drive progress on integrating containers into your development workflow
- Challenges you might encounter along the way and techniques to overcome them
- The ways containers will shape how you think about application and infrastructure design


Julian is a Software Engineer, Online Educator, and Container Enthusiast. He automates all the things and containerizes Ruby applications at day. At night he sleeps. In between those times, he is busy climbing, hiking and teaching people about Docker and Containers at LearnDocker.online. His current life goal is to drastically reduce the time he sits per day.

Modernizing the software development lifecycle is a great way to bring efficiency to your business or side project. There are a lot of great tools available for this process, and the open source Jenkins build server from CloudBees is one of them. It brings efficiency through automation, integration and extensibility through massive catalog of plugins, and helps streamline development activities so that developers can focus on what they do best: getting awesome software out to users! In this webinar we will look at using Git, Docker, and Jenkins to build code from source, package the code into Docker containers, and deploy to a docker environment.

There are many opinions and techniques for reviewing code. Instead of boring you to death with another philosophical rant, we will explore what not to say to your co-workers through examples. Once our journey is complete, we will have tools to help recognize these non-constructive behaviors before hitting send. Areas of interest will include team trust and safety, active and passive aggression, and creativity blockers.

If you are deploying APIs, even private ones, you are leaving your revenue stream open to exploitation. APIs are a window into your business and if there is a way to make a gain from abusing that API, someone will do it. Worse, thousands of people or thousands of bots may do it.

The art of keeping scripts and bots from abusing your APIs requires you to validate that the incoming traffic is coming from an authentic client. Merely authenticating users may not be appropriate or may not be enough. When the remote client is a mobile app and you know that mobile devices should not be trusted, achieving the authentication goal is easier said than done.

This session will explain how Racing Post launched a feature-rich API and a new native mobile app and managed to protect their valuable data from API scrapers and their brand reputation from cloned apps. We will cover their experiences with bots, their approach to the problem and how they solved it.

Whether you are a mobile or API developer, an enterprise system architect, or even a product owner with strong mobile revenue, you'll want to hear this story.

Join Kyle Prinsloo, Founder of Study Web Development, as he describes how he set-up a company that teaches software developers how to set up their own freelancing businesses - and learn how to do it yourself.

Viewers can get 20% off the freelancing course bundle, which covers the below, with coupon code: BRIGHT20

- Freelancing Fundamentals
- Becoming An Expert
- Creating Income Streams
- Getting Started With Blogging
- Conversion Rate Optimization
- Creating Websites That Work
- Writing Proposals That Close
- Handling Client Objections
- How to Price Your Services
- How to Sell Your Services
- How to Get More Clients
- How to Get Paid More
- Outsourcing Basics
- Social Media for Businesses
- AdWords
- SEO

You’ve probably heard many talks about DevSecOps and continuous security testing but how many provided the tools needed to actually start that testing? This talk does exactly that. It provides an overview of the open source AppSec Pipeline tool which has been used in real-world companies to do real security work. Beyond a stand-alone tool, the OWASP AppSec Pipeline provides numerous docker containers ready to automate, a specification to customize with the ability to create your own implementation and references to get you started.

The talk will also cover how to add an AppSec Pipeline to your team’s arsenal and provide example templates of how best to run the automated tools provided. Finally, we’ll briefly cover using OWASP Defect Dojo to store and curate the issues found by your AppSec Pipeline. The goal of this talk is to share the field-tested methods of Aaron Weaver - If you want to start your DevSecOps journey by continuously testing rather then hear about it, this talk is for you.