How To Design a Great B2B UX Which Makes Users and Developers Happy

Presented by

Mascha van Oosterhout, User Experience Consultant, eProseed

About this talk

As UX consultant at eProseed, partner of Oracle, I currently design UXs of B2B apps to be used on an Oracle platform. For a B2B application to be a successful User Experience, it needs to fulfil requirements from different angles. Users want the app to be useful and usable. Developers need the app to be easy to develop and the customer wants the app to provide business value. Asa UX designer I'm always in the middle. I know the different requirements and of course I put the user first and foremost. At the same time I make sure that all stakeholders know the users by defining personas and usage scenarios. I design the app for a user to use in any required context (at home, at work, in public transport etc.) By applying the "glance, scan, commit" design philosophy, I make sure that the UX helps the user to fulfil all required work related tasks. At the same time i use standard (user tested) Oracle UX patterns to design the app in a way that it's easy for developers to build the UX. By applying these patterns and the Oracle guidelines, the time to develop the uX is reduced, which also makes the customer happy. How I do all this, I will explain in this webinar.

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