Mobile Marketing 2011: An App is Not a Strategy

Presented by

GigaOM Pro and Motricity

About this talk

Join GigaOM Pro and Motricity to discuss the state of mobile marketing in 2011. This webinar will analyze the state of the mobile marketing and analyze best-case scenarios integrating mobile marketing campaigns as part of a broader marketing mix. The panel will simplify the complexity of the mobile marketing and advertising landscape by providing a compelling discussion of the different mobile marketing tactics such as mobile apps, mobile websites, location based advertising, SMS, WAP, mobile app display ads, search ads, rich media, video and push notifications, etc Attendees of the webinar will come away with a better understanding of how mobile marketing will impact their business as well as actionable advice on how to leverage ad spend, increase reach into key demographics, improve conversion and build brand equity. Presenters for this Webinar: Michael Wolf - Vice President, Research, GigaOM; Jim Ryan – Chief Marketing and Strategy Officer, Motricity; Derek Kerton - Principal Analyst, Kerton Group; Bob Egan - Chief Analyst at Sepharim Group

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