Innovation in Retail: Creating the Universal Associate
Bog Egan, Ian Hutchinson
About this talk
Retail brick and mortar storefronts are under siege from online surrogates like Amazon. One thing remains constant: Customers yearn for interpersonal services. For retailers great customer experiences are the difference between winning and losing. What is evident is that customer experience lives and dies in the hands of the associate.
Creating the universal associate to drive a creative shopping experience that is intelligent, practical and personal for customers is imperative for survival. Leading retailers acknowledge the urgency of leveraging advances in mobility and IoT to bring the new effective retail aspirations to fruition. During this webinar we will discuss three key issues:
1. How can leading retailers modernize the shopping experience?
2. What are the key technologies and how are they evolving?
3. What best practices are emerging and what you should consider?