Transforming Your Sales Conversations

Presented by

Bob Nicols, CEO and Founder of AXIOM Sales Force Development

About this talk

Nearly every sales person has heard this phrase at some point, "It is essential to learn about your prospect's business if you are going to maximize your impact on their organization and your sales performance." Unfortunately, very few do this effectively - most quickly gravitate to discussions about specific product needs, technologies or solutions while learning precious little about how the business really operates and what is truly important to the customer. This webinar will help you change all that by exploring: - The three reasons why sales people fail to gather meaningful information about their prospect's company. - The AXIOM Business Foundation Wheel™, which will provide sales people and managers with a clear template for engaging in meaningful business conversations. - A unique questioning model that will eliminate the pain of abrupt superficial conversations by providing a framework for truly productive follow up questions. - How direct and indirect opportunities make EVERY business issue uncovered useful when in positioning your solution. Join AXIOM Founder and CEO Bob Nicols for a presentation that will change the way your sales people approach customers and produce tremendous returns.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (5)
Subscribers (1075)
Training programs and sales performance initiatives fail for one primary reason—they fail to create the core behavior changes necessary to create lasting impact. The TRUTH about AXIOM Sales Force Development is that our programs combine the essential training, tools, coaching and reinforcement to achieve a true and lasting change in selling behaviors for Reps of all experience levels.