The Two Words That Answer Every Objection You Will Ever Face

Presented by

Bob Nicols, AXIOM SFD Founder & CEO

About this talk

Every objection from every customer is unique. We can’t just assume that what worked for some buyers will work for all. Or can we? Is it possible that there are just two answers to every objection you will ever hear? Join us for a live web event that will change the way you and your sales team approach objections. This discussion will address what questions to ask and what information is needed to effectively handle ANY objection you will ever face. Learn how to: • Uncover “hidden” objections • Understand the difference between objections and conditions • Identify prospects that are simply trying to negotiate a better deal • Avoid “positional” negotiation and the damage it can do to the relationship • Create an environment of cooperation • Determine precisely what must be done (from the buyer’s perspective) to remove an issue Plus the two words that will be the final answer to every objection you will hear.

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