Future 2009 – an IAB insight

Presented by

Nicki Lynas, Head of research at the Internet Advertising Bureau

About this talk

Nicki Lynas from the IAB looks at the trends in the wider online market and how these might affect the B2B sector in 2009. The impact of the downturn on advertising will have an effect on B2B activity but this overview from the IAB aims to put in context the trends in different formats and the way that this might play out in the B2B sector.

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IAB talks B2B is a destination point for practical insights and expertise into the world of digital business to business marketing. This channel will cover marketing topics including search, email, display, video, ecommerce, affiliates, social media, mobile and other emerging formats. Content is provided by our B2B Council, a group of leading experts in the field, who ensure content is up-to-date, accurate and relevant to the current marketing environment. If you are interested in providing content, please contact the Council through Jack Wallington, jack@iabuk.net, the IAB’s Senior Programmes Manager.