Paid Search – Top 5 Tips on How to Create Outrageously Successful

Presented by

Petra Studholme - Paid Search Manager – Xbridge Limited

About this talk

Campaigns * Where to Start * Account Set-up That Makes Sense * Pay Attention to Creatives, Keywords and Negatives * Don’t Forget the Landing Page * Measuring Success (Tracking), Analysing and Improving

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