Paid Search – Top 5 Tips on How to Create Outrageously Successful

Presented by

Petra Studholme - Paid Search Manager – Xbridge Limited

About this talk

Campaigns * Where to Start * Account Set-up That Makes Sense * Pay Attention to Creatives, Keywords and Negatives * Don’t Forget the Landing Page * Measuring Success (Tracking), Analysing and Improving

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IAB talks B2B is a destination point for practical insights and expertise into the world of digital business to business marketing. This channel will cover marketing topics including search, email, display, video, ecommerce, affiliates, social media, mobile and other emerging formats. Content is provided by our B2B Council, a group of leading experts in the field, who ensure content is up-to-date, accurate and relevant to the current marketing environment. If you are interested in providing content, please contact the Council through Jack Wallington, jack@iabuk.net, the IAB’s Senior Programmes Manager.