2011 IAB B2B Marketing Outlook Study

Presented by

Hanne Tuomisto-Inch, Google & IAB B2B Council Chair

About this talk

What are the trends in B2B marketing for 2011 and beyond? Are you making the most out of your digital channels and have attitudes towards digital marketing changed from 2009? Interact live Hanne Tuomisto-Inch, Industry Head at Google as she dives into the survey resutls, highlighting the key themes that will shape B2B marketing strategies in the coming years.

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IAB talks B2B is a destination point for practical insights and expertise into the world of digital business to business marketing. This channel will cover marketing topics including search, email, display, video, ecommerce, affiliates, social media, mobile and other emerging formats. Content is provided by our B2B Council, a group of leading experts in the field, who ensure content is up-to-date, accurate and relevant to the current marketing environment. If you are interested in providing content, please contact the Council through Jack Wallington, jack@iabuk.net, the IAB’s Senior Programmes Manager.