Getting video out there, make money & create powerful connections

Presented by

Rebecca Kane, Head of Syndication @ Simply TV & member of IAB's B2B Council

About this talk

Every business needs the same thing. Customers. Using video to promote your business, products and services on your website is a fast and dynamic way of communicating what your company does to your existing and prospective customers. Now that marketers are increasingly planning to invest in online video to reach their consumers, they also need to understand how to get more people to watch these videos and here is where you will learn how. This webcast will explain the two key sides of syndication. So if you are looking to gain exposure or need engaging content for your website, we'll show you how you can use a syndication model which will meet your objectives and provide you with additional revenue.

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IAB talks B2B is a destination point for practical insights and expertise into the world of digital business to business marketing. This channel will cover marketing topics including search, email, display, video, ecommerce, affiliates, social media, mobile and other emerging formats. Content is provided by our B2B Council, a group of leading experts in the field, who ensure content is up-to-date, accurate and relevant to the current marketing environment. If you are interested in providing content, please contact the Council through Jack Wallington,, the IAB’s Senior Programmes Manager.