Mobile in the B2B Space - Don't Get Left Behind

Presented by

Eric Shimoda, Google & IAB UK B2B Council Representative

About this talk

B2B businesses have been falling behind and are missing prime opportunities to reach and engage with their audiences by not integrating mobile into the marketing mix; an introduction to B2B mobile marketing and why it’s important to “Think Mobile”.

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IAB talks B2B is a destination point for practical insights and expertise into the world of digital business to business marketing. This channel will cover marketing topics including search, email, display, video, ecommerce, affiliates, social media, mobile and other emerging formats. Content is provided by our B2B Council, a group of leading experts in the field, who ensure content is up-to-date, accurate and relevant to the current marketing environment. If you are interested in providing content, please contact the Council through Jack Wallington, jack@iabuk.net, the IAB’s Senior Programmes Manager.