The New CMO To-Do List

Presented by

Liz Miller (CMO Council), Veena Pureswaran (IBM), Elizabeth Halaki (Canon), Alina Urdaneta (Siemens Healthcare)

About this talk

In today’s business landscape, the role of the CMO is in constant flux, ever evolving as the keeper of the brand, the architect of the customer experience and the visionary behind business growth and opportunity. This is a tall order, and it requires a new set of priorities. So what is on the to-do list for today’s digital CMO? How will this list of priorities impact how the rest of the C-suite is advancing the business agenda? Join the CMO Council, together with IBM, as we explore these new priorities and the required to-do list for the senior-level marketer. This one-hour webcast will focus on these changing priorities and how industry leaders are shaping their own strategies, teams and businesses for future success. From achieving a deeper understanding of the customer to building new partnerships and alliances across the C-suite, our speakers will share their own views on the evolving requirements and new emerging challenges they are facing in this age of digital, social and mobile engagement. Everyone who joins this webcast will also receive a copy of the Institute for Business Value’s latest findings: “Insight from the Global Chief Marketing Officer C-Suite Study.”

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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.