Keeping Business in Balance

Presented by

Ron Baden, Host Analytics; Karyl Scott, BPI Network

About this talk

Today’s senior FP&A executives are facing a critical need to provide a more responsive, flexible and continuous planning, budgeting and forecasting process that will allow them to adapt to changing market conditions and opportunities, which will enable their financial planning to become more relevant and valuable to business outcomes. In this thought leadership webinar, we will look at the organizational roadblocks and challenges that are keeping the financial planning function from delivering greater business and decision-making value across the organization and hear from leading executives on how to implement new thinking and processes. Join the BPI Network and Host Analytics on July 30, 2014, as we explore a conversation around the realities of how leading brands are evolving their planning approach to achieve more agile and adaptable business outcomes. We will share insights into the evolution of continuous planning in this one-hour, interactive webcast. We will also be hear from leading expert Ron Baden, Vice President of Services at Host Analytics, who will share some of the associated challenges and examples of success that come with transforming the planning process. We will hear best practices into how major brands have optimized their financial planning models, as well as how new approaches are creating more effective and predictable financial forecasting.

Related topics:

More from this channel

Upcoming talks (2)
On-demand talks (135)
Subscribers (19916)
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.