Customer Context: Power Relevant Experiences. Create Brand Advocates.

Presented by

Howard Beader, VP, Product Marketing,SDL and Carlton Doty, Vice President and Group Director, Forrester Research, Inc.

About this talk

Consumers expect relevant experiences and meaningful interactions across all channels and devices. They don’t trust your ads and they are more likely to engage and interact with your brand on other channels. So where are those interactions taking place? And how can you spark engagement to keep them coming back? The key is understanding the customer context. Hear from Carlton Doty, Vice President, Forrester Research and Howard Beader, VP Product Marketing, SDL as they explore key strategies based on deep customer insights that drive unprecedented levels of engagement so you can create brand advocates and increase revenue. Discover: • Why you need a multifaceted approach to truly capture your audience’s attention • How your customer’s context and their interaction with your brand is what really matters • How to create a contextual marketing engine that promotes an ongoing, insight-driven interaction cycle with your customer

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