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Authentic Brands and Their Emotional Connection With Fans

Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.

Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.

Topics to be explored include:

-The roots of brand attraction and cognitive connection
-How to survive and prosper amid market diversity and change
-The intersection of cultural and behavioral economics
-The essential ingredients for authenticity and credibility
-Fresh thinking on new ways to invigorate and magnetize brands 

Webinar participants will include Liz Miller, SVP Marketing from CMO Council, Jennifer Grabenstetter, Executive Director of Global Communications- Product Care at Sealed Air and author John McGarr, President of Fresh Squeezed Ideas.
Recorded Oct 11 2016 63 mins
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Presented by
Liz Miller, CMO Council, Jennifer Grabenstetter, Sealed Air and John McGarr, Fresh Squeezed Ideas
Presentation preview: Authentic Brands and Their Emotional Connection With Fans

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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000 plus members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.

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  • Title: Authentic Brands and Their Emotional Connection With Fans
  • Live at: Oct 11 2016 5:00 pm
  • Presented by: Liz Miller, CMO Council, Jennifer Grabenstetter, Sealed Air and John McGarr, Fresh Squeezed Ideas
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