Timely Opportunities for Social Business Advantage

Presented by

Lithium CMO Katy Keim and CMO Council VP of Global Operations, Liz Miller

About this talk

The CMO Council and partner, Lithium, will take an in-depth look at the findings of "Variance in the Social Brand Experience", a new initiative set to understand how marketers are leveraging social media marketing -- and the consumer reaction to this new digital engagement. Join Lithium CMO Katy Keim and CMO Council VP of Global Operations, Liz Miller as they present the findings from this comprehensive study of both marketing executives and social consumers and reveal what it means for social brands today. Join us for this special webcast and learn: 1.Why and how consumers connect with brands in social media and what they expect from their social customer experiences. 2.How social media impacts marketing operations as brands explore and embrace emerging social channels. 3.Prescriptions for how best to engage in today's social media marketplace for increased competitive advantage.

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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000 plus members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.