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Exceeding the Requirements of the Trust Economy

Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
Recorded Aug 8 2019 65 mins
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Presented by
Liz Miller - CMO Council, John Summers - Akamai, Charlie Cole- Samsonite and Tumi
Presentation preview: Exceeding the Requirements of the Trust Economy

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A Global Channel of Insight, Access and Influence
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000 plus members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.

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  • Title: Exceeding the Requirements of the Trust Economy
  • Live at: Aug 8 2019 5:00 pm
  • Presented by: Liz Miller - CMO Council, John Summers - Akamai, Charlie Cole- Samsonite and Tumi
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