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How Close Are Marketers to Solving Attribution?

This webinar will explore the truth about earned media attribution. Learn what you can realistically expect today. Understand where the big holes lie and what to do about them.
Recorded Apr 14 2020 63 mins
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Presented by
Sally Lopez - CMO Council, Randy Frisch - Uberflip, Sunita Menon - IBM, Warren Kay - Cision
Presentation preview: How Close Are Marketers to Solving Attribution?

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A Global Channel of Insight, Access and Influence
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000 plus members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.

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  • Title: How Close Are Marketers to Solving Attribution?
  • Live at: Apr 14 2020 5:00 pm
  • Presented by: Sally Lopez - CMO Council, Randy Frisch - Uberflip, Sunita Menon - IBM, Warren Kay - Cision
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