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Optimize Value of Content Spend

Brought to you by CMO Council and KPMG
Recorded May 14 2020 60 mins
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Presented by
Sally Lopez- CMO Council, Ryan Doubet- KPMG US Customer Advisory, Maryam King- KPMG US Customer Advisory
Presentation preview: Optimize Value of Content Spend

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A Global Channel of Insight, Access and Influence
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000 plus members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.

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  • Title: Optimize Value of Content Spend
  • Live at: May 14 2020 5:00 pm
  • Presented by: Sally Lopez- CMO Council, Ryan Doubet- KPMG US Customer Advisory, Maryam King- KPMG US Customer Advisory
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