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The Evolution of the Customer Driven Offer

Join the CMO Council, Pitney Bowes, and Metro PCS in a free, interactive webinar that will take a hard look at how marketers can leverage the increasing amount of customer data in order to shape and inform their overall pricing strategy.
Recorded Mar 21 2012 62 mins
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Presented by
Robert Fant (Metro PCS), Patrick Surry (Pitney Bowes), Liz Miller (CMO Council)
Presentation preview: The Evolution of the Customer Driven Offer

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A Global Channel of Insight, Access and Influence
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000 plus members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.

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  • Title: The Evolution of the Customer Driven Offer
  • Live at: Mar 21 2012 6:00 pm
  • Presented by: Robert Fant (Metro PCS), Patrick Surry (Pitney Bowes), Liz Miller (CMO Council)
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