Martyn Etherington, Mitel; Chris Hummel, Siemens; Steven Bushong, Disney ABC Television Group; Liz Miller, CMO Council
Strategic leadership does not rest with the CEO alone.
Impactful leadership requires an approach that leverages highly strategic executive talent across multiple functions acting as a fully integrated team.
An increasingly important voice at the table is that of the chief marketing officer (CMO). As organizations across all industries strive to set themselves apart from their competitors, marketing has taken on new prominence. Highly effective CMOs are moving well beyond the longstanding role of being the proxy for the customer to one in which they provide strategic leadership, drive change, and achieve quantifiable business results.
Join this panel session to learn how CMO's are increasingly intertwined with the business and are contributing to fundamental business transformation.
About the panelists:
Martyn Etherington is the EVP & CMO at Mitel. With over 25 years, he has a proven record in transforming the marketing function to a measurable customer-centric, market driven organization and commercial general management leadership for emerging markets.
Chris Hummel joined SEN in April 2010 and currently serves as the CCO. Hummel is a recognized thought leader and has extensive experience in global enterprise sales and marketing, having lived and worked in a range of countries, including the US, Germany, Eastern Europe and Asia.
Steven Bushong is Senior VP, Marketing Operations, ABC Entertainment Group of The Walt Disney Company. Bushong contributes to the strategic reflection and direction setting with diverse internal and external stakeholder groups and manages the overall Marketing budget.
Moderator, Liz Miller is the VP of Marketing for the CMO Council - a network dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.