Advancing and Amplifying Retention Marketing through Analytics and Insights

Presented by

Phil Bellaria (Comcast), Patrick Surry (Pitney Bowes), Liz Miller (CMO Council)

About this talk

Today’s savvy marketers are finding new ways to segment key targets, customer groups and prospects to better connect and engage with their customers. These rich insight repositories are also being used to develop retention campaigns that look to activate customers – and hopefully retain, upsell and even cross-sell to boost revenues. Join the Chief Marketing Officer (CMO) Council and Pitney Bowes in the fourth installment of the Get Exact in How You Contact webinar series, as we host Comcast’s VP of Customer Retention & Loyalty Marketing, Phil Bellaria, as he talks about developing more targeted and effective retention marketing strategies while improving and enhancing the customer experience.

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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000 plus members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.